WHOLESALE SOURCING GUIDES · AOJIE
How to prepare your first private label lash order
A clear sourcing brief makes quotations easier to compare. Before requesting a price, decide what you want to sell, how it should be packed and which details still need a sample.
Start with the customer and lash format
Describe your intended customer: a beauty brand, salon, retailer or distributor. Then choose a starting format, such as strip lashes, clusters or a pre-bonded range. A small, clearly defined assortment is easier to evaluate than a long list of unrelated styles. Save reference photos and explain what you like about them: length, density, curl, band appearance or the finished look. References help communication; they do not replace a confirmed specification.
Write a product specification
List the product codes you are considering and the quantity for each style. Ask which lengths, curls, fibers, band options and tray formats are available for that specific product. Separate requirements that must be met from preferences you can adjust. If an adhesive or accessory is part of the range, ask for its own specification and market-specific documentation. Do not assume that every lash product uses the same materials or application method.
Compare samples before approving production
Ask about sample availability, cost and shipping before arranging a sample order. Evaluate appearance, comfort, consistency, handling and packaging fit using a written checklist. A supplier conversation or a photograph alone cannot confirm performance. Record the exact approved product and packaging version so a later production order can reference it. This guide does not promise free samples or a particular testing result.
Confirm packaging, timing and total cost
Specify whether you need neutral packaging or custom branding. Share your logo files, box reference, tray count and required printed information. Confirm minimum quantities for both lashes and packaging; they may differ. Ask the team to separate product cost, artwork or tooling charges where applicable, sample charges and freight. Confirm the destination, shipping terms and the production schedule for your actual brief before paying.
Send a quotation request that can be answered
Include your country, business type, selected product codes, quantity per style, packaging requirements and target timing. Tell the team whether you already have artwork. If you are still choosing styles, ask for a focused recommendation rather than a final landed price. Keep the approved specification, quotation and sample decisions together so both sides can check changes before production.